Many business owners today are being attracted to what is known as eCommerce. They want to sell their products and services on the internet instead of or alongside their physical outlets. This is because online stores offer benefits like a significant decrease in the amount spent on owning and running a brick and mortar store, little to no need of employing staff members, ability to keep the business running 24X7, reaching a worldwide audience, etc.
Is It Possible To Start An Online Store Without Money?
However, many are confused about how much it costs to start a successful online store. Some retailers even wonder if they can start an eCommerce store with no money at all. The simple answer is yes. You can start an online store without any money. Let us discuss how you can do it.
Platforms to build an online store
The good news is that you do not require a huge amount of money to start your very own eCommerce store. Nowadays there is a technology for every service that you need and fortunately, most of them are absolutely free or charge very little. The first thing that you obviously need to run your business online is a platform to build your eCommerce store on. There are platforms like Shopify, Wix, Magento, etc. that let you build and start your store for free. For instance, Shopify offers a 14-day free trial. You choose a payment plan (the one that suits your budget) only after those 14 days when your store is up and running.
Ecommerce is a wonderful option for merchants because it allows them to run their business even without having to invest in and store any inventory. Therefore, even if you have no money to keep a stock of the products that you want to sell, you can still run your store and get customers. This is possible due to the availability of services like drop shipping. Dropshipping means that whenever a customer places an order, it will be fulfilled by the suppliers themselves. So you do not need to have the product to be able to sell it.
One of the biggest expenses that a business owner has to incur is on advertising their goods and services. Advertising through traditional means like billboards or even online on platforms like Google, YouTube, Facebook, etc. requires money. However, there are other ways of letting people know about your business without cutting a hole in your pocket.
You could write blog posts to promote your business. Make them informative and fun to read and make sure your content is search engine optimized (SEO). This means you have to use the appropriate keywords that match your niche and the searches of your average customer to rank higher on search engine result pages. You could mark your presence on social media with attractive and engaging posts and through the use of hashtags, you could reach interested people. You could also find out influencers interested in collaborations. All this, if done well, will amount to great advertising for your business.
Do not be disappointed if you want to start an eCommerce store but have no money. It is possible to build and grow an online store with little to no investment at all. The first thing you need to do is to select a platform that suits you best. You have options like Shopify, Magento, etc. Most of them have free trials, to begin with. Once you set up your website you can start selling even without maintaining an inventory. All you need to do is use drop shipping. You can even advertise your business without money by writing engaging blog posts that are SEO. You could also use the power and reach of social media to connect with potential customers. All this makes it possible to start an online store with no money.