Blink — and you might have missed Reddit’s Super Bowl 2021 advertisement.
The social media website required out a 5 second business that incorporated a whoop to “underdogs” — in a clear gesture to the new Redditor-fueled GameStop free for all.
“Big game spots are expensive, so we couldn’t buy a full one,” the full-text advertisement states.
“But we were inspired and decided to spend our marketing budget on 5 seconds of airtime.”
It proceeded: “One thing we learned from our communities last week is that underdogs can accomplish just about anything when they come together around a common idea.”
That gave off an impression of being a reference to the WallStreetBets Reddit forum, whose individuals rocked investors a week ago by boosting shares in GameStop and different organizations in defiance of enormous flexible funds.
“Powerful things happen when people rally around something they really care about. And there’s a place for that. It’s called Reddit,” the site’s ad read.
The irregular spot incited a few people to stop or rewind the game to understand it.
“On the off chance that you missed the Reddit Super Bowl promotion… it was just 5 second long. I unquestionably stopped to understand it,” one individual composed on Twitter.
Another viewer tweeted: “The reddit ad was great- had to go back and read it.”
“Ok that Reddit commercial made us pause and go backwards and read it. Best marketing I’ve seen in a long time,” a user added.
Indeed, even Reddit appeared to be not to be certain that their message would overcome.
“If you’re reading this, it means our bet paid off,” the ad began.
The organization later reacted to some Twitter clients posting the advertisement after it had circulated, including stating: “It worked!!!!”
Despite the fact that it was hazy how much the website spent on the ad, a 30-second business cost $5,500,000.