Jeff Bezos will fly on the first passenger flight of his space company Blue Origin, which the company plans to launch on July 20, the billionaire announced on Monday.

“I want to go on this flight because it’s the thing I’ve wanted to do all my life,” Bezos said in a video posted to his Instagram.

Bezos’ brother Mark will go along with him, just as the winner of a public auction being held for one of the seats. The most noteworthy bid stands at $2.8 million starting at Monday morning, with the auction closing on June 12.

“I wasn’t even expecting him to say that he was going to be on the first flight,” Mark Bezos said in the video. “What a remarkable opportunity, not only to have this adventure but to do it with my best friend.”

Blue Origin’s space tourism system New Shepard, a rocket that carries a capsule to the edge of space, has flown in excess of twelve fruitful dry runs without travelers ready, remembering one for April at the organization’s office in the Texas desert.

New Shepard is intended to convey upwards of six individuals all at once on a ride past the edge of room, with the capsules on previous test flights reaching an altitude of more than 340,000 feet (or in excess of 100 kilometers). The capsule has massive windows to give travelers a view, spending a few minutes in zero gravity before returning to Earth.

The rocket launches vertically, with the booster detaching and returning to land at a concrete pad nearby. The capsule’s return is eased back by a bunch of parachutes, before softly landing in the desert.

“To see the Earth from space, it changes you,” Bezos said. “It’s an adventure; it’s a big deal for me.”

Bezos established Blue Origin in 2000 and proceeds to wholly own the company, subsidizing it through share deals of his Amazon stock.

Strikingly, July 20 will check the 52nd anniversary of the Apollo 11 moon landing.