During this period of increasing digitization, we find our lives constantly brimming with eCommerce facilities. From a few eCommerce companies offering digital services to an era where every aspect of our lives is governed by screens and digital stores, we have come a long way from where we used to be.
What Is SEO? How It Is Used In Ecommerce
Search engine optimization refers to a tool that is commonly used by eCommerce sellers to carve out their niche market. It essentially entails optimizing your digital store with the right keywords, so that bots and algorithms find it easier to come across your website and show it to your target audience. A good SEO plan can significantly boost your rankings in the organic search lists, and therefore, increase traffic to your store.
However, this tumultuous change has led to an increase in the number of eCommerce companies in the market, so much so that we have a plethora of options to choose from. As a seller, wading through this market and making your mark among consumers becomes quite an insurmountable task. This is exactly where search engine optimization comes into play.
The 3 strategies that got the ball rolling
The three pillars on which numerous eCommerce giants rest, can be traced back to SEO and its associated strategies. Here’s a look at them:
- Carve Out Your Niche – In this ocean of ecommerce vendors, carving out a niche market for your products is one of the best strategies to improve your rankings on search engines. You see, there is a good chance that numerous other vendors are selling what you are. However, determining a unique selling point, and finding the appropriate keywords for it can surely put your website on the top, as it has been doing for big ecommerce giants such as Walmart, Amazon, Etsy, et cetera, from the beginning of time.
- Make Use Of Third Parties – Companies in the big leagues have been thriving due to their ability to lend off services to third parties. What this does is expand the presence of your digital store in numerous places on the internet, and links you to various other networks as well, thus increasing your digital footprint and improving the performance of your online store.
- Keep A Close Eye On Your Competitors & Catalogues – While strategizing for your SEO plan, it is a good idea to ensure you keep track of what your competitors are doing. Big ecommerce giants have numerous competitors to keep off their backs, and the only way to do that is by keeping them closer. Companies like Amazon and Walmart constantly keep a watch on the others’ plan, just to find a better one to counter it. Cataloguing is another thing that companies like Amazon pay heed to, since a good repository of links such as that, can really take your company places.
These strategies, combined with the tenacity of finding the right keywords by conducting accurate market research, and the ability to read into customers’ buying habits to understand what they are looking for so a subsequent change can be made on online stores, have been paying off for big eCommerce companies. Today they enjoy a large chunk of the market share and thus prove just how important SEO is.
SEO is an important tool under your disposal, and how you decide to play it can determine where your eCommerce firm is headed. The above-mentioned strategies paid off for the big companies such as Amazon, Walmart, etc (all the favorites), and it just goes to show that the right SEO strategy can become the most powerful thing in your arsenal. So, derive your SEO plans from these experienced players, and maybe someday, you will see your firm playing in the big leagues too.