We live in an increasingly digitizing age, where the prominence of social media can no longer be underscored. What served as a platform to simply connect with people, is today being used as an opportunity to spread awareness about businesses and find out more about your demographic.

Types & Working Of A Facebook Ad

As a result, social media platforms such as Facebook were prompted to unveil their own ad algorithm, to help out such business owners. While this opportunity may have presented itself, wading through its numerous intricacies can often be a tedious task.

Types & Working Of A Facebook Ad

So, here is a guide for you to understand exactly how the Facebook ad mechanism works, and how you can make use of it. 

How Does It Work?

Initially, when Facebook launched the advertising feature on its platform, it was based on an auction process, and whoever bid the highest, got the opportunity to present their ads. However, today it has developed into something a lot more complex and useful. While the exact mannerisms of its algorithm cannot be decoded, it mostly makes use of factors such as the user’s location, the relevancy of this advertisement, the intended demographic of the ad, combined with the auction feature, to churn out ads on users’ pages. Using the various analytics tools that the platform has, they even evaluate the content of the ads, as well as users’ behavior to analyze the likelihood of them even clicking on the ad, to decide what its rank will be and where it will feature on the page. 

The Validity Of This Mechanism 

After having learned the various factors that Facebook makes use of to showcase its ads, it begs the question of whether or not these ads actually do a good job of reaching its target market. Well, the truth is that it does indeed work, and to a large extent, the mechanism is indeed valid. While it still depends on the type of industry you are entering, numerous vendors have seen a growth in their sales once they started advertising on Facebook. In fact, one brand improved its ROI by around 9 times, after having enlisted for Facebook ads. So, if these results still do not convince you, you may invest in a small trial to see if the ad algorithm aligns with your business requirements or not. 

Type Of Facebook Ads For You To Capitalize On 

Depending on what is being advertised, Facebook ads can be divided into quite a few categories. In the case of products or services, images and video ads are some of the most effective types of ads, as they make use of static pictures or high-resolution video graphics to promote whatever is intended to be promoted. Next comes carousel advertising, which entails showcasing a group of pictures, which can be combined with a video, to put forth the message. The two other types of ads are usually used in a combined form. They include the instant user experience and the collection ads, wherein users are presented with a collection of images or videos and can wade through them to experience the promotional message hidden within it. 

Creating A Facebook Ad 

Getting started with a Facebook ad is surprisingly simple, and with a few easy steps, you too can feature your products on this platform. All you have to do is decide what direction your campaign is headed in, give it a recognizable name that represents your brand, fill in a few details regarding where you want it to feature, who you wish to target, the cost involved, et cetera, and voila, you can present your services to the users of this platform.


Facebook advertising is one of the most powerful tools you can have in your marketing strategy, since it has a wide reach, and proves to be fairly effective. All you have to do is develop an appealing ad, that you think will be enough to drive customers towards your products or services.