When you’re building an eCommerce website, features are everything. You need features to make your site stand out from the competition and features to help convert visitors into customers. With that in mind, it’s important to focus on features when developing your eCommerce site so you can attract more traffic and increase sales.

The Features Of Ecommerce Sites

In this post, we’ll cover 15 must-have features for eCommerce sites that will help set them apart from the rest of the market!

Ecommerce Sites

❇ User-friendly interface – your eCommerce site’s interface should be easy to navigate so that customers can find what they’re looking for without any trouble.

❇ Product filtering – allow your customers to filter products by categories, brands, colors, and sizes to make it easier for them to find what they want.

❇ Saved carts – let your customers save their shopping cart so that they can come back to it at a later date.

❇ Basket history – allow your customers to see past orders on their account page so that they know what’s already in their cart before making the purchase.

❇ Save shipping details – let your visitors save their shipping information by email or phone number on any of your product pages, not just when they checkout.

❇ Abandoning carts – when someone adds items to their cart but doesn’t purchase them, send an email to remind the customer of their item in the basket so they can come back and buy it.

❇ Newsletter signups – give your visitors all of the information about signing up for your newsletter on one page instead of making them go through multiple steps.

❇ Product reviews – allow your customers to submit product reviews so that other visitors can see what the community thinks about the items on your website.

❇ Customer support – offer a customer support email or phone number on every page of your eCommerce site, not just at checkout. This will help deal with any issues before they turn into complaints.

❇ Product images – make sure your product images have high-quality resolution and show all of the features of the product so that customers know what they’re buying.

❇ Shipping information – display estimated shipping times and costs prominently on your website so that customers know how long it will take for their order to arrive and how much it will cost.

❇ Coupons – offer a coupon code box on your home page so that customers can enter them quickly and easily.

❇ Secure checkout – use a secure checkout process so that your customers feel safe entering their personal information on your website.

❇ Trust seals – include trust seals from reputable companies like Norton or McAfee to show your customers that you’re a trustworthy eCommerce site.

❇ Social media login – let your Facebook and Twitter fans log in to your website with one click so they don’t have to remember another username and password. You must also add an option that will support google sign-in easily. Adding Pinterest, Instagram and other in-demand account logins will also attract more users to your website.


These are just a few of the many features you should include on your eCommerce site. When it comes to features, the sky’s the limit! So make sure you take advantage of as many as possible to set yourself apart from the competition and increase sales.