The internet is a vast repository of information but it does not yield on its own unless prompted by a search phrase or a word. You need to put up a question to get answers and an e-commerce website is no different.
Frequently Asked Questions About E-Commerce Sites
However, an e-commerce site usually gets more specific queries as compared to a generic search engine. Users of e-commerce sites are generally looking for a specific product, hence the query will be more specific and detail-oriented.
There are several different types of queries that an e-commerce site will get but based on the commonality and their occurrence, they can be categorized into three broad types which are further be divided into their own sub-types.
- The first broad type in the series is – the query spectrum which is further divided into four specific queries
- Exact Searches: When customers know the exact product that they are looking for and type the exact keyword for example “Canon DSLR 1500D” which is bound to give them specific product results.
- Product Type Searches: This is used when the user known what they are looking for but not the brand name or the model, for example they might type in “camera dslr canon” Which will give them a wider range of options to choose from
- Symptom Searches: This type of query comes about when the user does not have adequate product information and searches from the point of view of the necessity of the product rather than the specific product detail. For example, they might say “camera for good quality photos”
- Non-Product Searches: These types of queries are not product relate and would range anything from customer care helpline/email/their payment options/return options and a plethora of other issues that they might need help with.
- The second type of query is the query qualifier which is further broken down into –
- Feature Searches: When a user specifies the features of the product they are looking for, for example, “white corduroy straight pants” which have multiple features but no brand name or model number. This is what a feature query looks like.
- Thematic Searches: These are the vaguest kinds of queries and can be very broad in range for example someone is looking for “living room curtains for spring” or “baby shower gift ideas” or sometimes even “items on sale”.
- Compatibility Searches: Some users might be looking for accessories that are compatible to something that they already own so a query might look like “ case for apple airpods second generation” where the search engine should work with two different specifics- Apple airpods and a case that is compatible to it, hence the name ‘ compatibility search.
3. The last type of query is the query structure which has the sub-type-
Abbreviations, Slangs and Symbol Searches: this is a very broad-spectrum query and is very common. For example “cool kicks” in different e-commerce sites may yield different products, similarly “shades” might mean sunglasses but also picnic umbrellas. These kinds of queries also have numbers and symbols like “Levis 101” or 1 lt water bottle” etc.